01 · Frame
Define the decision, the people affected and the evidence needed. Separate a useful question from an impressive-sounding one.
Human-centred systems intelligenceBetter questions.
Better questions.
More coherent
choices.
For founders, executive teams and designers working at the intersection of strategy, AI and human judgement. Begin with the people. Understand the system. Design the next useful move.
Human
judgement.
judgement.
Created by Kelly Dowd, MBA, MAA brand of FIDA Design Inc.Return on Investment + Return on Integrity
Make complexity
worth understanding.
02 · Connect
Examine relationships, incentives, assumptions and consequences through human-centred design and systems thinking.
03 · Decide
Set out options, trade-offs and a practical next action. Human judgement retains authority and responsibility.
HANDS.
Five connected lenses.
HHumanity
AAdaptation
NNature
DDesign
SSustainability
The Four A’s
Awareness → Acceptance → Alignment → Authority.
A progression from understanding the situation to taking responsibility for an aligned decision.
The Four P’s
People. Planet. Pragmatism. Profit.
Examine human effects, environmental implications, practical feasibility and economic value together.
Intelligence in practiceA clear brief.
A clear brief.
A useful outcome.
Explore a founder’s strategic question, an executive team’s AI adoption challenge or a designer’s complex brief. Start by defining the question and the people affected.
KellyGPT is an intellectual system and enquiry-led practice. This website does not provide an automated chat service or make decisions on your behalf.
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